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Category Director Petcare

Mars Nederland BV | Veghel | HBO | Fulltime | Sluit 2017-11-17

Pets make the world better for us, so we make A Better World for PetsTM. Are you ready to become part of our pet-friendly community? Join our Marketing team.

Category Director Petcare (EUR 95-120K)– Full-time – Veghel, the Netherlands

Pets make the world better for us, so we make A Better World for PetsTM. Are you ready to become part of our pet-friendly community? Join our Marketing team.

Mars operates in 180 countries, with an annual turnover of $33 billion, and is the ambassador for our biggest global chocolate, gum and confection brands. But we are also the global leader in pet care: we make millions of pets’ lives better by creating foods that pets love and by bringing them closer to their owners. Our top brands include PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, NUTRO®, SHEBA®, and DREAMIES™.

Managing our global Petcare brand: the job
As a Category Director Petcare, you’ll be responsible for our Petcare category marketing team in the Netherlands. Your challenge? Leading, guiding and developing your team, consisting of 11 associates and 8 direct reports. You will make sure our global pet care strategies are well deployed and you will be a member of our regional MLT. In addition, you’ll ensure the development of an integrated business operational plan to deliver our category and brand objectives, including market share, P&L metrics and brand penetration targets.

You’ll stand out by:

  • Leading the implementation of our portfolio and brand strategies in local markets, allocating budgets and supervising the delivery of our marketing activity calendar.
  • Connecting category & portfolio strategies to key business strategy processes and developing a pricing strategy.
  • Building brand strategies, market plans and distinctive brand assets, and translating our Brand Compass into engaging brand activities.
  • Managing the development of media strategies for maximum reach, increasing ROI on media spend.
  • Developing an entire category marketing team and building a robust talent pipeline through associates development and succession planning.

Impact the world of all pets: our ideal Petcare Associate
We like to call our employees Mars Associates, because we expect each and every one to run our business as if it were their own. We’d like you to demonstrate visible leadership within and beyond your team: building effective teams, dealing with ambiguity, directing others and showing business acumen. You are able to build partnerships across various functions due to your extensive portfolio and people management experience.

The senior Associate we are looking for:

  • Holds a bachelor’s or master’s degree in marketing or a similar education.
  • Has at least 7 years of business experience in a multinational environment in senior marketing and category marketing positions.
  • Shows us proven skills in line management and associate engagement.
  • Is capable of creating compelling media strategies and plans.

No limits to what’s possible: working at Mars Netherlands
A job at Mars is never just a job. We like to call it an adventure, a journey that allows you to develop your ideas and create new success. Just rewrite the rules and build new solutions. At Mars, we bring a smile to your face and add fun to your marketing journey. It’s a rewarding experience that brings great joy and the pleasure to work with more than 40,000 Petcare Associates across 50 countries.

What we offer you:

  • A permanent senior position at a business unit leveraging power pet brands
  • Competitive compensation package and flexible working hours
  • A focus on individual growth and development
  • Working closely together with your counterparts in Europe

Our pets make us smile; are you ready to make us smile? Join us on our marketing expedition by applying online using the Apply button.

Agency calls not appreciated

Keywords: Vacancy, Full-time, Veghel, Category manager, Marketing.



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