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International Marketing Manager

Legamaster | Lochem | HBO | Fulltime | Sluit 2017-09-24

-Internationally experienced, innovative and inspiring B2B Marketing Professional with hands-on approach-

International Marketing Manager (m/v)
Legamaster International BV.

-Internationally experienced, innovative and inspiring B2B Marketing Professional with hands-on approach-

Legamaster International BV. is the visual communication division of edding AG, the leading manufacturer of high quality markers and pens. For over 60 years Legamaster develops and markets and develops its range of high-quality presentation equipment, keeping track of the latest trends and developments in the market with a strong focus on customer needs. Quality, durability, innovativeness and an attractive functional design are key values that express the companies vision. Legamaster is among the top of the European market sector. A manufacturer with a long and successful history and an extensive dealer network in nearly forty countries. Due to a change in the organizational structure of Legamaster International BV. there is a vacancy for the position of International Marketing Manager.

Legamaster’s vision:
“From a deep understanding of our customers and end-users and a well thought through offer of analog and digital visual communication solutions we provide unique presentation-, classroom- and meeting experiences“

Job content
In this role you will establish, develop and lead an integrated (product) Marketing Team. You will develop and implement a global marketing plan in collaboration with internal and external business partners. Also you will lead and mentor the International Marketing Team (10 employees) consisting of: Product Marketing Management, Product Development, Marketing Intelligence and Brand & Activation (Marketing Communication). This is an ideal role for an experienced, inspiring and innovative marketing professional with a strong background in / affinity with sales. The International Marketing Manager reports to the Managing Director of Legamaster International.


  • Leading development of strategic marketing plan and life cycle strategies for the Legamaster product portfolio. Build and develop key categories to win in the professional BtB business.
  • Lead brand strategy in identifying customer needs and business opportunities.
  • Strong conceptual thinker who knows how to develop target group oriented concepts and to sell solutions instead of products.
  • Identify and implement needed changes that will improve customer experience.
  • Functional steering, support and guidance to local marketing teams
  • Collaborate with subsidiaries and International sales management to develop effective local marketing (communication) programs and material.

Job requirements

  • Bachelor/Academic level of working, acquired through education and experience.
  • Demonstrated skills, knowledge and experience (5+ years) in International Marketing, in a competitive B2B environment.
  • Experience with Product Marketing Management, Product Development and Marketing Communications. When the emphasis of your experience is mainly on one or two of these elements (eg. Marketing Communication) we consider you not the perfect match.
  • Solid knowledge of various marketing disciplines; offline & digital/online incl. social media.
  • Fluent in both Dutch and English. German is a plus.
  • Expertise and understanding of current marketing trends, business models and latest (marketing) technologies.
  • Innovative, creative and conceptual thinker, result oriented, self-organized and self-starter.
  • Strong team player with outstanding interpersonal skills.
  • Solid business knowledge to understand big picture, vision and incorporate that into the marketing strategy, -tactics, and branding.
  • Structured planner and implementer, who brings overview and seniority in the commercial marketing area.
  • Down to earth, hands-on mentality, matching the company’s culture.

Finally you have excellent people and communication skills and the ability to build consensus across functions.

Working conditions
This is a full-time function. Legamaster International BV. offers an attractive package of primary and secondary working conditions. The salary is determined on the basis of background and experience. Legamaster International BV. considers it important that employees are able to develop themselves. Therefore, she facilitates training and encourages personal growth.

PBPnext provides the recruitment and selection for this vacancy. You can apply directly to this feature via the application button. You may also send your CV by email to info@pbpnext.nl. Adding a motivation (letter) is not necessary! If your CV gives rise, we would rather discuss your motivation face-to-face. If you want to know more about the vacancy and/or organization, you can call Johan Post: (06) 288 32 712. If it is necessary interviews may also be conducted in the evenings. An assessment is part of the procedure.

Keywords: vacature Marketing Manager Lochem, Marketeer, Sales, Gelderland

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